About

I am not a developer by training. I ran things — crews, routes, quotas, trucks — and I got into building software because the tools I was sold kept not doing the thing the job actually needed.

That is the whole reason this channel is worth your time. Most people teaching AI have never had a customer shout at them. They demo the part that works, on a clean example, and stop before the part where it costs you money. I am coming at it from the other side: I know what a roofing company needs because I have stood on the roof, and I know what a kitchen needs because I have been in the back of one.

Why the risk lane matters

The most useful thing I can show you is not the demo. It is what happens when the green tick is lying — when the thing reports success and the work did not happen. That is most of what goes wrong with these tools and almost none of what gets filmed. So one day a week is nothing but that.

Two rules I hold myself to

No real customer ever appears on camera. Everything I demonstrate runs on a demo company built for the purpose. One frame of a real person’s phone number is permanent, and it is not mine to show.

I tell you when I am selling you something. Liftori is my company and it pays for this channel, so you will see it. It will not be dressed up as a recommendation from a neutral party, and there will not be a read in the middle of an episode pretending to be one.

Why the plural

Guys, because it was never going to be one guy. It starts as one person and a camera, and it does not stay that way — my business partner Mike is in it, and so is anybody watching who takes a run at this. I am one of the Blue Collar AI Guys. The plan is for you to be one too.